Microsoft Zune Loss

It seems the only way Microsoft can compete with rival companies these days is to lose a lot of their money. The only way the original Xbox console could compete with the Sony Playstation 2 was by losing money on each sale, something Microsoft have openly admitted.

And with Microsoft about to release their portable media player - the Zune - in two months time, they have once again admitted that the only way to compete with Apple's iPod and iTunes is by matching their pricing system, thus forcing them to lose money on each sale. I suppose they've managed to find success with their Xbox360 console in getting it out before Sony and Nintendo's next generation systems, but there's only so much you can do with a media player and Apple seem to have already perfected it. Microsoft have virtually copied Apple's design on that as well.

Anyway, I'm not lying out of my back teeth here, check out MacNN.